ASTRA – Franziska Flau

Who came first: chicken or egg? This question has plagued humanity for centuries.

ASTRA – CHICKEN OR EGG – ASTRA – CHICKEN OR EGG – ASTRA – CHICKEN OR EGG – ASTRA – CHICKEN OR EGG – ASTRA – CHICKEN OR EGG –

Easter is a good time to research into this problem. And who could do that if not Astra? We have launched a bizarre campaign in which Hamburg skater veteran Cäptn Clepto and comedian Uke Bosse try to clarify the matter once and for all - in appropriate disguise, of course.

While Cäptn Clepto is stuck in a man-sized Easter egg, Bosse has squeezed himself into a chicken costume. Dressed up like this, the two engage in a high-speed chase across Hamburg in an online commercial. The wild chase ends in an Astra bar and with the bartender asking: “Who came first?”

Other measures included large posters in Hamburg, Berlin, Cologne and Frankfurt as well as PR activities and PoS campaigns.