To pop out of the generic kitchen-appliance communication, we used the power of the unexpected and built the world’s first skateable kitchen.
NEFF – SKATE KITCHEN –NEFF – SKATE KITCHEN –NEFF – SKATE KITCHEN –NEFF – SKATE KITCHEN –NEFF – SKATE KITCHEN –
With NEFF Skate Kitchen we have brought two worlds together, the world of cooking and that of two professional skateboarders. It was about telling their shared story.
The focus was on the theme of movement: the innovative Slide&Hide® oven door, which disappears inside the oven, is emphasized by the gliding movements of the skaters.
We wanted to show that the kitchen can not only be a symbol of maximum creativity and freedom, but is also a symbol of an increasingly individualized lifestyle.
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© 2024 Franziska Flau