KUEHNE – Franziska Flau

What is a “Kühne Idea”? A “kühne” idea is anything that surprises you, that you enjoy, that you like and that inspires you!

KÜHNE – FOODPOP – KÜHNE – FOODPOP – KÜHNE – FOODPOP – KÜHNE – FOODPOP – KÜHNE – FOODPOP –

Kühne has been working on rejuvenating the brand for several years. Step by step, the medium-sized Hamburg company has developed from a supposedly old-fashioned pickle manufacturer into a modern vegetable refiner who, for example, is not afraid to pickle gherkins in whiskey and gin.

The company underlined the realignment with new product launches of crispy peas and barbecue sauces from Made for Meat.

The Kühne brand should be anchored in the minds of Germans as a modern, perhaps not young, but still as young hearted company.

To do this, we staged the products and their ingredients loudly, colorfully, strikingly and playfully – in “foodpop” style.